analysis Archives | Datafloq https://datafloq.com/tag/analysis/ Data and Technology Insights Wed, 19 Jul 2023 06:21:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://datafloq.com/wp-content/uploads/2021/12/cropped-favicon-32x32.png analysis Archives | Datafloq https://datafloq.com/tag/analysis/ 32 32 How Will Deep Learning Enliven The Metaverse? https://datafloq.com/read/how-will-deep-learning-enliven-the-metaverse/ Mon, 17 Jul 2023 07:32:55 +0000 https://datafloq.com/?post_type=tribe_events&p=1028582 Deep learning has become an essential part of the modern digital landscape. From everyone's personal assistant to predictive analytics, deep learning has become ubiquitous in how we interact with technology. […]

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Deep learning has become an essential part of the modern digital landscape. From everyone's personal assistant to predictive analytics, deep learning has become ubiquitous in how we interact with technology. But it's not just limited to the realm of technology. Deep learning is now also being used to power the metaverse, an immersive virtual world. Deep learning can be used to create lifelike avatars, develop rich and compelling interactive experiences, and offer users a more immersive and compelling experience. 

With the ability to learn from users' behavior and improve experiences over time, Deep Learning will help create a living, breathing metaverse that continually evolves and responds to user feedback. Deep learning will enable the metaverse to become a vibrant and engaging environment where users can explore, create, and interact with one another. With the help of deep learning, the metaverse will become a place where users can truly escape reality and immerse themselves in a world of their own making.

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Deep Learning Abilities In Evolving Metaverse

Technology's influence on the world is becoming increasingly obvious as it develops. One of the most fascinating new technologies, deep learning has a nearly limitless number of potential applications. Deep learning has the ability to breathe new life into the metaverse, a virtual world built from the pooled data of the actual world. This is one of the most promising applications of deep learning.

Deep learning is a sub-domain of artificial intelligence involving neural networks designed to mimic how the human brain processes information. These networks can be used to identify patterns and make predictions based on the data they are given. In the context of the metaverse, deep learning can be used to create a virtual world that is informed by the real world.

For example, deep learning could be used to create a virtual replica of a city that accurately reflects the physical environment. The virtual city could then be populated with virtual characters and objects that are based on real-world data. This would give the virtual world a sense of realism and depth that could not be achieved with a static, pre-programmed environment.

Deep learning could also be used to create interactive experiences in the metaverse. For example, a deep learning system could be used to create a virtual character that responds to the player's actions and interactions. This could allow for a much more dynamic and engaging experience than a static, pre-programmed environment.

Finally, deep learning could be used to create virtual economies in the metaverse. Deep learning allows virtual economies to be created that accurately simulate real-world economies. This would allow players to experience the same economic principles that are found in the real world, such as supply and demand, resource scarcity, and competition.

Deep learning has the competency to revolutionize the metaverse and create a virtual world that is more immersive, interactive, and realistic than ever before. By creating virtual replicas of the real world and allowing for dynamic, interactive experiences, deep learning could enliven the metaverse and open up a whole new world of possibilities.

Role Of Deep Learning Technologies In Transforming Metaverse

The technology has recently seen a revolution in the development of deep learning technologies. Deep learning algorithms are increasingly being used to create virtual worlds and simulations for a variety of applications, ranging from entertainment to healthcare. The development of these technologies has been accelerated by the new era of artificial intelligence and the convergence of different techniques such as machine learning, natural language processing, and computer vision. As a result, deep learning has become one of the most important technologies powering the transformation of the metaverse.

The metaverse is an ever-evolving virtual space where users can interact with each other, share experiences, and create new content. To ensure that the metaverse remains vibrant and engaging, it is essential to have technologies that can power realistic simulations and create realistic 3D environments. Deep learning algorithms are ideal for this purpose as they are able to learn from data and create simulations that are more realistic and immersive than ever before.

One of the most impressive applications of deep learning in the metaverse is the creation of virtual avatars. Deep learning algorithms can be used to generate realistic 3D models that can be used to represent users in the metaverse. These avatars can be used to interact with other users and explore the virtual world. In addition to this, deep learning algorithms can also be used to generate realistic facial expressions, body movements, and other features that make the avatar more lifelike.

Deep learning technologies are also being used to create virtual worlds that are more immersive than ever before. Deep learning algorithms are used to generate realistic environments with realistic lighting, shadows, textures, and more. These simulated environments can be used to create immersive experiences that are more realistic than ever before. In addition to this, deep learning algorithms can also be used to generate realistic interactions between users and objects in the virtual world, allowing for more realistic interactions with the metaverse.

Deep learning technologies are also being used to create virtual reality experiences. Deep learning algorithms are used to generate realistic virtual reality environments that are more immersive than ever before. These environments can be used to create immersive experiences that are more realistic than ever before. In addition to this, deep learning algorithms can also be used to generate realistic interactions between users and objects in the virtual world, allowing for more realistic interactions with the metaverse.

Deep Learning Technology's Ability to Secure Data

Deep learning is a powerful technology changing the way data is stored and secured in the metaverse. The metaverse is the collective of virtual, digital, and augmented reality worlds and is an ever-expanding digital space. Data security becomes a top priority as the metaverse continues to grow and evolve. Deep learning provides a viable solution to this problem, as it allows for the efficient and secure storage of data within the metaverse.

Deep learning utilizes advanced algorithms and neural networks to provide a secure and efficient means of storing data. This technology is able to identify patterns within data sets, allowing it to identify and protect areas of data that are important and should not be accessed or modified. This ensures that data stays secure and is not vulnerable to malicious attacks or manipulation.

In addition to data security, deep learning also offers enhanced data analysis capabilities. Through its advanced algorithms, deep learning can quickly and accurately process large amounts of data, allowing for the rapid analysis of complex data sets. This can be used to improve the accuracy of predictive models, detect anomalies, and uncover hidden patterns within data.

The use of deep learning to secure data in the metaverse is a powerful way to ensure data integrity and accuracy. By utilizing advanced algorithms and neural networks, data can be securely stored and accurately analyzed, making it a valuable tool for any organization looking to protect its data in the metaverse.

Wrapping Up

Artificial Intelligence and Machine learning technologies are revolutionizing the metaverse and transforming how users interact with and create content in the virtual world. These technologies enable more realistic and immersive experiences than ever before and are used to create avatars, simulated environments, and virtual reality experiences. As the development of deep learning technologies continues, the metaverse is sure to become even more immersive and engaging.

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A Guide to Precedent Transaction Analysis What is it, and How Does it Work? https://datafloq.com/read/precedent-transaction-analysis-what-how-does-it-work/ Mon, 24 Apr 2023 11:36:11 +0000 https://datafloq.com/?p=981022 Investment banking analysts use three methods to estimate the value of a company: DCF Analysis, Comparable Company Analysis, and Precedent Transactions Analysis. The Precedent Transactions Analysis is a simple tool […]

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Investment banking analysts use three methods to estimate the value of a company: DCF Analysis, Comparable Company Analysis, and Precedent Transactions Analysis. The Precedent Transactions Analysis is a simple tool that gives you an idea of the value. However, more complex analysis methods may be needed when more accuracy is required. Precedent Transactions Analysis remains essential.

Precedent Transactions Analysis is even more helpful in some situations. For example, it is used to evaluate the market demand when purchasing a business in a particular industry.

This article will give you an overview of this method and a step-by-step guide on how to value your company using the Precedent Transactions Analysis.

What is Precedent Transaction Analysis?

The precedent transaction analysis is used to value a company by comparing the prices paid in the past for similar companies. This method is used to determine the value of an individual share in the case of an acquisition. This analysis uses publicly-available information to determine multiples and premiums paid by others for publicly-traded firms similar to yours.

In the process of precedent analysis, the most relevant transactions are identified by comparing companies with similar financial characteristics in the same sector and transaction size. The relevance of a particular transaction is based on the date it was completed.

How do Precedent Transaction Analyses Work?

The precedent transaction analysis uses publicly available data to estimate multiples and premiums other investors have paid for publicly traded companies. The analysis examines the types of investors who have bought similar companies in similar circumstances before and whether those companies are likely to acquire another company soon.

The most important part of a precedent transaction analysis is identifying the most relevant transactions. The companies chosen should have similar financial characteristics and be in the same sector. The transaction size should be comparable to what the target company is considering.

Precedent Transaction Analysis Process

The process is multi-step:

1. Search for Relevant Transactions

First, you should research recent transactions in the industry. The criteria include industry classification, the type of company (public or privately held), financial metrics, geographic location, company size, product range, and information about buyers (competitors, private equity, etc.). The size of the transaction and its value are among the factors to be considered.

2. Analyze the Transactions

After the above transactions have been recorded, analysts must narrow their scope and remove data irrelevant to the current transaction.

3. Calculate the Range of Multiples for Valuation

After the two previous steps, you must calculate the average of the multiples (or a range). This is the sweet spot for financial experts who deal with formulas such as EV/EBITDA and EV/revenue.

4. Use the Following Valuations

Once the ranges of multiples derived from the data in Step 1 above have been determined, these ratios are applied to a transaction. Again, this is the financial experts' responsibility in marketing.

5. Record the Results and Graph Them

These evaluations typically include a comparable company analysis, precedent transaction analysis, ability to pay, and, if it's based on NASDAQ, a 52-week highs and lows metric. These valuations include comparable company analysis DCF Analysis and ability-to-deliver analysis. They also have a 52-week low/high metric if it's a public company.

Benefits of Precedent Transaction Analysis

Investors should incorporate the use of precedent transactions into their investment strategy.

Here are some of the most significant benefits.

1. Sets the Benchmark for Valuation

To determine the value of something, you can use a precedent transaction analysis. It may not be possible to decide on an exact price for a stock, but it can give a better idea of what other people are willing to pay in a particular market. This method benefits young businesses or those who have yet to be profitable, as other valuation methods, such as the Discounted Cash Flow Model, rely on historical data to predict prices accurately.

You can use a PTA's results to determine whether you overpay for your stocks. Compare its financial metrics with the rest of the stock market. If they are higher than usual, you should be cautious. It may indicate that the time is right to buy if it's not.

2. A Quick and Effective Valuation Technique

In addition to the second benefit, precedent transaction analyses are a fast and efficient way to assess the value of a company without having to do much work. All the information has been gathered and made public, so you only need to give it a quick look. Precedent transactions are the best option and future of investment banking if you need more time to research properly and understand how to value a business.

3. Based on Actual Market Transactions

As the precedent analysis is based upon previous market transactions, much of your hard work has been done. You can also be assured that these valuations are accurate and done with due diligence. You can then compare the data and determine where the asset you are analyzing falls in the equation.

Conclusion

You can see that precedent transaction analysis is a handy tool for comparing businesses in the same sector. Retail investors can still use this tool to their advantage, even though its full potential is reserved for big investment banks or private equity firms looking to buy businesses.

PTA is an excellent tool to use in conjunction with other valuation methods, like DCF. This is because there can be a significant difference between your price and the value of the business if comparable companies differ significantly.

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What is Risk Analysis in QA? https://datafloq.com/read/what-is-risk-analysis-in-qa/ Mon, 20 Feb 2023 12:32:55 +0000 https://datafloq.com/?p=931859 Dealing with the potential risks of the project should be considered an important component of good planning. The software testing project manager is informed of any newly discovered threats to […]

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Dealing with the potential risks of the project should be considered an important component of good planning. The software testing project manager is informed of any newly discovered threats to the responsibility and then takes appropriate measures to mitigate such threats. Your measures to lessen the impact of potential dangers are referred to as “risk mitigation.” It's possible that they have identified certain risks as ones that you just can't get rid of entirely and, as a result, your goal is to merely mitigate them.

The Application of Risk Analysis to Software Testing

Software testing systems require risk analysis in an extremely critical capacity. The procedure of identifying potential dangers in software programs as well as ranking them in order of importance when it comes to testing is known as risk analysis. An exposed threat may provide a risk for a corporation in the form of the possibility of financial loss or other harm. The purpose of risk analysis is to identify all potential dangers and then measure the level of those dangers. As we have seen, a threat may be an existence that has the potential to give damage. If it does occur, it will expose a breach in the security of a system mostly reliant on technology.

Identifying the Potential Vulnerabilities

The technique for identifying hazards takes into account a wide variety of dangers in their entirety. Several examples of these are as follows:

  1. Business Risks: it is a hazard related to the subject of discussion. It is more of a risk that is presented by your project; rather, it refers to the danger that is presented by your company or the customer that you serve.
  2. Risks in Testing: You have to get familiar with the platform you're functioning upon as well as the software testing tools you'll be utilizing before beginning the testing process.
  3. Early Deployment Risk: Examining the risk included in deploying software that is either under industry standards or has not been tested requires a significant number of information.
  4. Risks of Software: You really must have an understanding of the dangers that are involved in the procedure of creating software.

What is Risk-Based Testing?

The testing of software cannot proceed without first doing a risk analysis. Risk analysis is a procedure that is used in software testing to identify hazards that are present in applications and rank them in order of importance so that they may be tested. A risk is a possibility that an organization may suffer a loss or suffer harm as a result of actual threats. The purpose of risk analysis is to first determine the scope of all potential dangers and then quantify the level of those dangers. As we have seen, a threat is a potential occurrence that might cause damage. In the event that it takes place, it will take advantage of a flaw in the security of a computer-based system.

  1. The sooner and more often that some things with greater risk levels are examined, the better. Products having a lower risk value may be examined at a later time, or not at all. In addition to that, it may be used with flaws.
  2. In risk-based testing, testing is performed out, or situations are designed and carried out, in a way that the top corporate consequences that will have an adverse effect on the company, as recognized by the client, are uncovered in the product or showcased sooner on in the product's life cycle and are minimized or eliminated by putting in place mitigation metrics.
  3. On the other hand, a few risks of projects may and must be effectively alleviated through software testing services such as the.
  4. Readiness of testing atmosphere and tools
  5. The availability of testing personnel and their education
  6. The task to test subjects were hindered by an absence of values, regulations, as well as methodologies.

The stages involved in risk assessment

The process of quality assurance is incomplete without the risk assessment that is performed. It helps to detect possible issues with a product or system before they actually exist and then helps to find solutions to those problems.

The process of analyzing risks involves the following five steps:

  1. Identify the potential risk.
  2. Determine the level of risk.
  3. Identify possible mitigating methods
  4. Put the risk reduction techniques into effect.
  5. Keep an eye on the risk and make adjustments as necessary.

It is essential to bear in mind that risk assessment is a process that proceeds in an iterative manner. You should continually be reassessing the risk and the mitigation measures you are applying in order to ensure that you are reducing the possibility of a problem developing. If you do this, you can rest certain that you are doing everything you can to keep problems from arising.

Tips on doing risk assessments in quality assurance

  1. The process of developing software is not the result of a couple of unexpected or unexpected activities. The Software Development Life Cycle (SDLC) is an involved and intricate process, and the phase known as Software Testing is an essential part of that process. It contributes to the process of setting the quality requirements and standards for a particular software product. Imagine for a moment that you have invested a significant amount of money, time, and effort into pushing a product closer to its debut, only to discover that there is a single flaw in the manufacturing, which has the potential to render all of your hard work and effort useless.
  2. When it comes to potential danger, there are a few things you must keep in mind at all times. The level of danger is, first and foremost, relative. That is, the degree of danger that is offered by one occurrence or condition in comparison to another is contingent on the specifics of the case at hand. Second, the nature of the danger is not static. That is to say, it changes throughout the course of time. Third, there is a compounding effect of risk. That is, the potential for injury increases proportionately with the number of risks that are taken. The last step is to implement risk management. That is, you need to recognize and evaluate the potential dangers, control how much exposure to risk you are willing to tolerate, and then take steps to lessen those dangers.
  3. In the end, risk analysis is essential since it enables you to arrive at well-informed conclusions about your company's product or service. You can guarantee that your product or service is safe for clients to use by first being familiar with the dangers, and then making sure that you take into consideration all of the potential hazards.

In conclusion

It is not uncommon for there to be dangers involved with software development in general and quality assurance in particular. Therefore, avoiding potential dangers is a waste of time and energy. There are certain elements that can be used by any team, despite the fact that successful risk management procedures and scenarios are highly dependent on the scale and budget of the project.

Encourage everyone on the team to remain on the same page by holding frequent meetings, sharing information, and staying motivated. It will assist in rapidly resolving problems without allowing such problems to generate any major hazards.

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The Rise of Artificial Intelligence in the Fashion and Clothing Industry https://datafloq.com/read/the-rise-artificial-intelligence-fashion-clothing-industry/ Wed, 29 Dec 2021 12:31:44 +0000 https://datafloq.com/read/the-rise-artificial-intelligence-fashion-clothing-industry/ Fashion has always been at the forefront of innovation. Fashion, like technology, is cyclical and forward-thinking. Any cutting-edge technology that generates advanced tools for the fashion industry, whether to improve […]

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Fashion has always been at the forefront of innovation. Fashion, like technology, is cyclical and forward-thinking. Any cutting-edge technology that generates advanced tools for the fashion industry, whether to improve production or consumption, is referred to as fashion technology.

Designers, producers, merchants, and customers might all benefit from the technology, depending on its role. We may anticipate fashion technology to become more widespread as new technologies become accessible.

According to Tractica, the global AI software industry would produce USD 118.6 billion in sales by 2025. Another Juniper Research estimate, worldwide retail investment in artificial intelligence is predicted to reach $7.3 billion per year by 2022.

Your business is already behind if you aren't leveraging Artificial Intelligence (AI) to connect with your clients. This article examines the state of artificial intelligence in online fashion retail, contrasting organizations that employ it with others that don't.

Applications of Artificial Intelligence Ranging From Inventory Planning to Personalisation.

Through automation, the breadth of AI applications increases to the actual garment production process. Despite the fact that using robots to handle fabric is difficult, a number of firms are working in this area. Grabit, situated in the United States, uses a combination of static electricity, machine learning, and automation to assemble clothing, and has collaborated with Nike on the production of their trainers. At a macro level, AI allows employees to focus on value creation rather than standardized everyday duties.

Meanwhile, this labour, which is embedded in the intricate fashion supply chain, has paid the price for fast fashion. Workers at garment factories are compelled to labour in sub-optimal circumstances and are underpaid.

Established companies have been chastised for failing to do more to address this distressing aspect of the fashion supply chain. Again, AI-based solutions are being used to track the tiers of suppliers involved in various phases of garment production and to promote a transparent culture.

The application of AI in inventory demand planning is proving to be quite beneficial. Real-time data enables the brand to respond to the stock demands of both its physical and online outlets. To outperform the competition and avoid extra inventory, Zara continues to invest in AI, automation, and big data in its supply chain and business strategy.

In comparison to the back-end or supply chain, firms were quicker to experiment with and incorporate AI-based solutions on the consumer side of the company.

Artificial Intelligence-based fashion trend identification might cut predicting mistakes in half.

Artificial Intelligence (AI) has shown to be a powerful driver of technical innovation, and fashion firms may make use of this technology's potential to become more sustainable in their operations.

Today, AI may be defined as intelligent programs that do jobs that would normally be performed by people. Machine Learning, Deep Learning, Natural Language Processing, and Visual Recognition are all examples of this field of study. Simply said, by extracting information from enormous amounts of data, the technology provides insights that back up a fashion designer's creative intuition with facts, allowing them to create better and become more sustainable.

The employment of artificial intelligence (AI) at many phases of production in the fashion industry, from pre- to post-design, as well as logistics, results in intelligent manufacturing. It all starts with intelligence from the very beginning, with demand forecasting and planning. The precision spreads like a domino effect, ensuring long-term viability.

According to research by Opus Restructuring and Juniper Research, AI in the fashion sector will be so common in 2020 that 44 per cent of UK fashion shops that have not embraced AI would go insolvent. As a result, by 2022, the fashion and retail industries are expected to invest $7.3 billion annually in AI.

These predictive analytics aids in production and demand planning to minimize overstocking, a strategy that lowers waste by ensuring that collections are scheduled with proper inventory assortment and amount. Furthermore, trend forecasting may support the design team's intuition and creativity by predicting which styles will succeed or fail.

As a consequence, the brand sees a favourable return on investment as overstock is reduced, manufacturing is streamlined, turnover is optimized, and relevant sales are generated.

Conclusion

Without a doubt, the jobs now carried out by AI will get more sophisticated, faster, and precise. Artificial intelligence will become ingrained in our daily lives, allowing us to perform better at work, thanks to high-quality training data as it allows machines to perform as per the requirement. Cogito Tech LLC provides high quality training dataets for AI business.

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The Ways Machine Learning Companies Can Redefine Insurance https://datafloq.com/read/the-ways-machine-learning-companies-can-redefine-insurance/ Sat, 18 Sep 2021 19:08:54 +0000 https://datafloq.com/read/the-ways-machine-learning-companies-can-redefine-insurance/ Most insurance companies tend to process only a small part of their data around 10 to 15%. The rest of the data in their databases are not being processed adequately, […]

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Most insurance companies tend to process only a small part of their data around 10 to 15%. The rest of the data in their databases are not being processed adequately, meaning that they are probably missing on insights in the data they keep but never analyze.

However, in order to analyze the unstructured data that will help you bring on better business decisions and prevent intruder attacks, the use of advanced technology is needed. Machine learning comes to the scene here because it is able to analyze lots of structured, semi-structured, or completely unstructured data the insurance companies tend to store in their databases.

The benefits of machine learning are numerous:

Understanding risk

Understanding premium leakage

Managing expenses

Subrogation

Litigation

Fraud detection

Since insurance companies deal with a lot of sensitive data and assets, they need to have an efficient way of finding any fraudulent activities and preventing them. This will increase their trustworthiness in the eyes of current and potential clients.

Stick with us while we explain the possible challenges when it comes to machine learning before we jump to explaining how machine learning companies can be of use for insurance services providers.

Challenges of Applying Machine Learning

Just like any other new thing you are trying to apply and implement for the first time, machine learning also brings some specific challenges. The most important ones are listed and explained down below.

Every system needs to be trained and fed with data that stimulate and support various scenarios. But since it is impossible to cover every single scenario, it leads to the system having certain unavoidable loopholes.

For example, if the insurers are looking for an AI-powered system to implement in billing, it will require them to have a separate training system. This is where the issue comes up you need to provide the aforementioned data in order to train the AI system, and sometimes that is not physically possible.

Data sources

In machine learning, the quantity of data you provide will play a great role in training the AI system. The more data you feed into the system, the better predictive models can be created. However, let's not disregard the fact that not only the quantity but quality of data is also very important.

If you feed the system with bad data, the predictive models will not be of any value. The sources of the data need to be representative and relevant, to avoid any bias in the future.

Returns

One of the biggest challenges with machine learning is that it can be very hard to predict and calculate the expected ROI (return on investment). This happens because machine learning is a continuous process, so if you dig up some findings at the early stage of the project and calculate the budget you'll need, this may not be relevant at later stages of the project.

This is because there might be some new findings in the process that will request additional funding. These new findings may influence the ROI.

Pros of Machine Learning

After explaining the potential challenges when it comes to machine learning, it is time to explain the pros of applying machine learning in insurance processes. Here are some of the areas where machine learning is being used in insurance:

Lapse management – Machine learning plays a great role in finding out what policies in insurance are very likely to lapse, so it helps to identify them and find a way to prevent them from lapsing.

Recommendation tool – Machine learning can analyze all the individual insurances and automatically provide the best one for the given situation.

Property analysis – If you are using machine learning in property insurance, you can utilize it to identify the areas that will potentially need maintenance. You can also use AI to schedule any maintenance in the future.

Fraud detection – Probably one of the biggest pros of machine learning and the reason why most insurance companies want to use AI. Fraud detection and prevention play a vital role in insurance due to the fact that insurance companies deal with a lot of personal data.

Personalization – AI can be used to create personalized offers for policyholders. This can improve customers experience because the offer will be based on their past history with the insurance provider, so it will be customized to their habits and possibilities.

Prediction – Machine learning can be used for various statistical purposes, like predicting certain types of behavior in the future. You can use it to create models regarding prices, budgeting, risks, etc. The possibilities are really endless.

As you can see, machine learning is used not only for fraud detection and underwriting there are so many other useful features machine learning is being used for in insurance.

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Science & the Sports: How Science Behind the Sports Can Improve Your Game! https://datafloq.com/read/how-science-behind-sports-can-improve-your-game/ Mon, 23 Aug 2021 04:12:37 +0000 https://datafloq.com/read/how-science-behind-sports-can-improve-your-game/ Have you ever wondered how the pros are able to play so well? Well, it‘s not just because they're talented. In fact, there is a lot of science behind sports […]

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Have you ever wondered how the pros are able to play so well? Well, it‘s not just because they're talented. In fact, there is a lot of science behind sports that can help you improve your game!

Did you know that in soccer, when players use their ankle muscles to quickly change direction while sprinting up and down the field, this improves their endurance? And did you know that there are many more ways for athletes to train smarter using the science behind the sports?

Science is everywhere, even in the sports that we play. While there are countless hacks you can use to get better at your favorite sport or game, here are 11 of my favorites:

How do science and data help you to get better at sports?

Sports and technology is an important cultural shift that is happening in the world right now. The way that coaches, players, and even viewers think about sports has changed as a result of analytics and data collection. This article will give you an overview of how this change has changed competitive sports and what it means for athletes.

Players are using psychological tools with the help of statistics to play better in games which allows them to be more aware of their mental state and performance. Coaches today understand their players much better than before because they are able to use numbers to back up their decisions, making them more informed than ever before. Data analysis helps people make smarter investment decisions on who should play or not during a game, therefore doing better at the game.

The positive impact that technology has on sports is clear and many people are starting to see this as a new opportunity for better games, coaching decisions, and more informed betting opportunities with data analysis.

This article will outline how the use of scientific research in sports can help you get better at your sport. It also gives examples of how it's helped improve performances in other fields such as investing or management consulting. Do not forget – there are plenty of articles here about all sporting disciplines such as rugby, football, tennis, etc., so if one particular topic is interesting to you then please search again using our site filter button!

1. What is data science in sports and how does it work:

What is data science in sports? Data science relates to the use of quantitative methods on data to understand and make accurate predictions about events. For example, a sports team can use data analysis to figure out what their chances are of winning a game against another team. The goal is usually to be able to answer questions such as: “How likely are we to win the game?”.

Data science in sports works by looking at historical records and produces an estimate of how probable it is that a given event will occur. It provides a quantification on how long it takes for a team or player to save goals or scores goals. Data scientists need tools such as databases, software, etc., in order to collect and analyze the data, which resembles a mathematical model.

The main challenge that data scientists face when working with sports is the lack of historical records, which can be a problem for predicting probabilities related to future events. However, as more and more people are able to access live games through their phones or other devices there are new opportunities available in this field where predictions about what might happen next could become much better than before.

Eventually, many experts believe that we will have ‘perfect prediction' technology across all aspects of our lives from finance investments to buying groceries at the store but it's not quite here yet! For now, though, data science has already improved how coaches make decisions on who gets playing time during game days and made players mentally stronger by providing

2. How can data analysis help you to get better at your sport

Data analysis can help you to get better at your sport by providing a quantification for how long it takes for a team or player to save goals or score goals. For example, data scientists need tools such as databases in order to collect and analyze the data which resembles a mathematical model.

The main challenge that data scientists face is the lack of historical records which can be a problem for predicting probabilities related to future events. However, as more people are able to access live games through their phones or other devices there are new opportunities available in this field where predictions about what might happen next could become much better than before.

3. Data analytics has helped coaches make more informed decisions about players' performance

One of the ways that data analytics has helped coaches make more informed decisions is by understanding how long it takes players to save goals or score goals. For example, data scientists need tools such as databases in order to collect and analyze the data which resembles a mathematical model.

The main challenge that data scientists face is the lack of historical records which can be a problem for predicting probabilities related to future events. However, as more people are able to access live games through their phones or other devices there are new opportunities available in this field where predictions about what might happen next could become much better than before.

4. Data analytics has also helped athletes understand their mental state and perform better on the field.

Data analytics has also helped athletes understand their mental state and perform better on the field by providing data that can be used to help athletes understand how tired they are. This is done by monitoring heart rate, blood volume, oxygen level, or energy expenditure – which have all been found to be related to fatigue in sports. For example, there are athlete monitors such as the Striiv app for running that provide this type of information. This type of technology is being used more often to monitor fatigue levels in order to prevent over-training or injuries. Data from these types of assessments can also be used to design training schedules so that athletes will be able to excel when it counts the most (e.g., during championship games).

5. The use of scientific research in sports has a positive impact on games, coaching decisions, and betting opportunities with data analysis

The use of scientific research in sports has a positive impact on games, coaching decisions, and betting opportunities with data analysis. With good predictors, we have better coaching decisions which is an important aspect in sports.

Coaches are able to make more informed coaching decisions because they have access to live games which provides new opportunities for predicting the future and what might happen next. Data science can also be used to determine when athletes are in their mental best state which will help them perform better.

7. Why should you care about these changes to competitive sports today

If you're a fan of sports, then you probably know how important data plays in these games. Data is the foundation for the coach's decisions and the cornerstone for bettors. For example, data analytics has been shown to help coaches make better decisions about players' performance by understanding how long it takes for athletes to save goals or score goals, as well as the challenge of predicting future events.

Data analytics also helps athletes understand their mental state and perform better on the field by providing data that can be used to help athletes understand their level of fatigue.

Data helps to predict future events and informs coaches who are able to make better decisions.

The use of scientific research in sports has a positive impact on games, coaching decisions, and betting opportunities with data analysis. With good predictors, we have better coaching decisions which is an important aspect of sports. Coaches are able to make more informed decisions because they access live games through their phones or other devices that provide a new opportunity for predicting the future and what might happen next.

Data science can also be used to determine when athletes are at their mental best state which will help them perform better. If you're a fan of the sport then you probably know how important data plays in these games. Data is the foundation for the coach's decision as well cornerstone bettors.

Some tips you might feel helpful:

– If you want to improve at soccer, try practicing sprinting with ankle muscles

– To improve your endurance in football, start by doing mini sprints up and down the field. This will help you become more efficient when playing

– In basketball, take a break after two minutes of play to catch your breath

– If you want to increase your stamina in lacrosse, start by warming up with easy stretches and bodyweight exercises

– If you're struggling with stamina in hockey because of all the gear you're wearing, try wearing a weighted vest.

– If you want to improve your stick handling in hockey, then focus on practicing with one hand at a time instead of both hands

– In baseball practice, try throwing the ball against walls and catching it as if you were fielding fly balls in the outfield. This will help build up arm strength so that when batting comes around, there's less strain on your arms and wrists

– Swimmers have an advantage over other athletes because they are constantly working their body's large muscle groups while using them for repetitive motions like kicking or pulling. To replicate this benefit from land workouts, use ropes with weights attached or heavy barbells lifted overhead for squats – just make sure not to injure yourself!

– In football, try to do more exercises that use your whole body. For example, a great one is the plank!

– If you want to improve at golf, then take a break after every nine holes

– To become better in volleyball and basketball, try doing plyometric drills with resistance bands or weighted balls – just make sure not to overdo it.

– If you're up to skateboarding or longboarding, pick the best longboard for beginner and never ever try not to wear longboard safety gear!

Finally,Sports are a competitive field that requires physical strength, endurance and mental toughness. But what about the science behind sports? Data from scientific studies can help you to improve your game simply by understanding how different aspects of your sport affects performance. For instance, research has shown that athletes who increase their calorie intake before training or competition have lower cortisol levels which leads to improved cognitive function as well as greater muscle recovery post-workout.

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The Ultimate Guide to Data Warehouse Design https://datafloq.com/read/ultimate-guide-data-warehouse-design/ Mon, 28 Jun 2021 13:04:04 +0000 https://datafloq.com/read/ultimate-guide-data-warehouse-design/ Data warehouses use online analytical processing (OLAP) to query data from various systems (eg, sales stack, marketing, stack, CRM, etc.) for better business insight. Is about to be thrown away. […]

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Data warehouses use online analytical processing (OLAP) to query data from various systems (eg, sales stack, marketing, stack, CRM, etc.) for better business insight. Is about to be thrown away.

The design of a data warehouse is the process of creating solutions to integrate data from multiple sources that support analytics reporting and data analysis. A poorly designed data warehouse can lead to the acquisition and use of incorrect source data, which can have a negative impact on the productivity and growth of the organization. The data warehouse can help you run logical queries, create accurate predictive models, and identify important trends throughout the organization.

Here are 8 Essential Steps to Designing a Data Warehouse

Let's explain each step individually to build or friendly design a data warehouse.

Defining Business Requirements (or Requirements Gathering)

The design of a data warehouse is a corporate journey. A data warehouse should be designed by all departments involved in all areas of the business. Because warehouses are as powerful as the data they contain, aligning the needs and goals of the department with the project as a whole is critical to its success. So, if you can't combine all your sales data with your marketing data, you may be missing important components from your overall query results. Knowing which leads are worth depends on your marketing data. Every department needs to understand the purpose of a data warehouse, how it can help and what results can be expected from a warehousing solution.

Setting Up Your Physical Environments

A data warehouse generally has three basic physical environments: development, testing, and production. It mimics standard software development best practices and resides on completely separate physical servers in all three environments. You need a way to test your changes before migrating them to your production environment. Some security best practices require testers and developers to prevent access to operational data.

If you want to run tests on your data, you typically use extreme datasets or random datasets in a production environment. To run these tests all at once, you need your own server. It is necessary to have a development environment, and the development environment exists in a unique fluid state compared to the production environment and test environment. With a much higher workload in a production environment (which is used by full business), attempts to run or develop tests in that environment can stress both team members and servers. It might be. Data integrity is much easier to track, and running the three environments makes it easier to include issues.

Introducing Data Modeling

Data modeling is the process of visualizing the distribution of data in a warehouse. I also think about design. Before you build a house, you want to know what, where, and why you put it there. That's data modeling in a data warehouse. Data modeling helps visualize relationships between data, establishes standardized naming conventions, creates relationships between datasets, and helps establish compliance and security processes in line with comprehensive IT goals.

Stakeholders Committed to the Project

Managing the entire process of integrating DWH solutions with company-wide resources is time-consuming and time-consuming. The IT team's lack of professional knowledge and an unclear understanding of future projects are key factors hampering the successful implementation of the future DWH. Once you've outlined your strategy and strategy, ask a team of stakeholders to express equal interest in your project, use DWH in daily activities, and commit to its success.

These are not necessarily C-level stakeholders in your organization. DWH end users are typically data scientists, engineers, and business analysts. No: If you find that stakeholders are not committed to positive change and have not contributed to the success of the DWH project, please start the project. What to do:

Create a Scaled Deployment Roadmap and Evolve Your Solution

The next step in the journey is to create a roadmap that contains the points and metrics that serve all the projects. A good DS implementation approach considers three threads: step-by-step implementation of business use cases, architecture, and tool-based increments, with gradual business adoption of new data features and operational models. Once the roadmap is ready, we will start building the DS. At this point, it makes sense to work with a seasoned consultant who can share his knowledge and experience with the team.

Rolling out the end product

Now that the hard work is complete, you're about to get value from your shiny new data warehouse. At this point, team members should be trained in its use. Throughout the process, quality assurance and testing have ensured that there are no bugs or usability issues.

Although these are standard steps in creating a data warehouse, it is important to remember that every situation is different. Depending on the needs or complexity of your organization, your business may need to take additional steps. Ultimately, a successfully implemented data warehouse will bring value to all levels of your organization.

Choosing your ETL Solution

ETL stands for Extract, Transform, and Load (link to terms), and means to collect and process data from various sources in a central data warehouse, which can be analyzed later. Your business has access to many data sources, but they are often presented in ways that are difficult or impossible to use. A good ETL process can play a role between a slow, difficult-to-use data warehouse and a high-end warehouse that adds value to every part of the organization. Therefore, choosing an appropriate ETL solution is crucial.

Monitor and Optimize

In the past, the capacity of a data platform was planned before implementing its functions for end-users. But in the modern reality of cloud and self-service, this may happen immediately after deployment. And it should happen anyway. Don't: Once you have established a data platform, don't perform unchecked operations on it. Otherwise, computing and storage costs may grow exponentially. What to do: Periodically monitor your platform workloads and pipelines to determine if your solution requires modernization or optimization of cloud spend.

Conclusion

The entire process of integrating DS seems to be time-consuming and resource-intensive. Most companies mistakenly believe that implementing DWH will take months to meet their business needs. In fact, by following DWH standards and best practices, and proper process promotion, you can benefit from the initial results in just a few weeks.

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How AI Can Make Sales Forecasting More Accurate https://datafloq.com/read/how-ai-can-make-sales-forecasting-more-accurate-2/ Wed, 17 Mar 2021 13:07:39 +0000 https://datafloq.com/read/how-ai-can-make-sales-forecasting-more-accurate-2/ Many companies struggle to forecast sales accurately: four out of five sales organizations get their forecast wrong by more than 10%. This may lead to mistaken investment decisions, overload or […]

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Many companies struggle to forecast sales accurately: four out of five sales organizations get their forecast wrong by more than 10%. This may lead to mistaken investment decisions, overload or lack of salespeople, or stock issues. Alternatively, sales forecasting using AI allows business leaders and sales reps to make smarter decisions when defining goals, budgeting, and hiring.

A Look at Sales Forecasting from the Inside

According to Salesforce, one fourth of all US companies use predictive analytics. These forecasting techniques help businesses set a budget, allocate resources, estimate potential revenue, and plan future growth.

Sales forecasts usually contain:

  • Individual and team sales quotas, which determine targets and identify the progress of sales campaigns daily, weekly, monthly, or quarterly
  • Documented sales processes for team members to follow
  • A customer relationship management (CRM) database that includes the interaction of sales reps with prospects, leads, and customers

Many factors impact sales forecasts. Internal factors include changes in product lines or personnel. External aspects are competitive changes, economic conditions, seasonal changes in demand, and force majeure circumstances like the pandemic.

Accurate sales forecasting is impossible without proper tools. This may include CRMs, spreadsheets, sales analytics platforms, accounting software, and other solutions containing sales reports. Sales data from previous periods helps companies predict future sales for a week, month, or year. Sales reps and business managers use such predictions to estimate revenue and create a sales strategy.

Tools are classified by the number of possibilities they bring. While simple spreadsheets can be segmental, CRM systems combine instruments that analyze customer behavior, track leads, differentiate funnels, and manage calls at one dashboard. Smart CRMs can incorporate artificial intelligence algorithms that add accuracy to forecasting based on current and historical data.

There are several approaches to forecasting. A historical approach is based on data collected. An intuitive method works best if the company has no historical sales data. Pipeline forecasting relies on both data and multiple unique factors.

AI in Sales Forecasting: What Value Is Added

The global predictive analytics market size is expected to hit $21.5 billion by 2025, growing 25% year by year between 2020 and 2025. Greater adoption of AI and ML techniques are among the factors driving this market. Others include:

  • Growing focus on digital transformation
  • Increasing adoption of big data
  • Rising need for remote monitoring in support of the COVID-19 pandemic

The smart combo of data, analytics, and AI helps businesses to improve forecasts. Artificial intelligence in sales allows for creating predictive models that examine datasets and reveal factors that impact a profit. Machine learning algorithms enable the software to train on data and improve over time. Natural language processing is capable of adding context. Moreover, AI-powered software can equip the sales forecast with related data such as weather and traffic.

AI-powered tools can make forecasts by market segments, regions, and product types, track historical data, and provide real-time updates. Also, machine learning solutions gather information about user behavior, purchases, preferences, and dislikes in many ways. These solutions can utilize CRMs, social media, and emails. The software can also track how often a sales rep contacted a particular customer and guide with the next steps for closing deals.

An in-depth data analysis helps analyze missed opportunities, successes, and win rates to create a forecast. Managers can convert this data into actionable insights, improve user experience, and suggest products according to the user's possible needs.

Moreover, the AI component of the software helps interpret data without bias and anticipation more quickly than humans. According to Aberdeen Group research, accurate sales forecasts increase year-over-year company revenue by 10% and attain quotas with 7% more efficiency.

Here's How AI Helps Optimize Business Processes across Multiple Industries

CRMs and accounting software equipped with AI predictive analytics bring insights to company leaders, sales reps, and business partners across many industries, including manufacturing, finance, and e-commerce.

E-commerce and retail

There are many ways that AI applications help e-commerce companies forecast precisely and plan future growth. These include relevant product recommendations, a smart supply chain to improve production and logistics, and chatbots to enhance customer service. All these aspects help drive sales, introduce customer-centric search, add personalization, and localize customer experience.

McDonald's, the world's biggest fast-food chain, uses AI to optimize its supply chain and balance customer demand and stock levels. For example, when the restaurant has a surplus of chicken sandwiches but lacks beef burgers, the menu shows greater visibility for chicken offerings to prevent outages.

Also, a dynamically changing menu helps the company drive sales more intuitively. For example, the menu may suggest a sauce to couple with french fries and offer a water bottle when a customer orders a healthy salad. The system relies on the time of the day and weather conditions. AI-powered software allows McDonald's to monitor supply and outages across the restaurant network and use data to suggest other items that bring more profit and customer satisfaction.

Banking and financial institutions

McKinsey estimates the potential value of AI and analytics for global banking could deliver up to $1 trillion annually. According to their Global AI Survey report, banks use AI technologies to improve customer experience and back-office operations, such as the following:

  • Automate operational tasks using biometrics to authorize and facial scanning to initiate transactions
  • Support customers with the help of conversational bots and humanoid robots
  • Use machine learning techniques to detect fraud and cybersecurity attacks as well as perform risk management

In the meantime, artificial intelligence forecasts allow banks and other financial institutions to reduce risks ‘in particular, estimate the chance that applicants won't pay off the mortgage. The decision relies on customer financial information like income, employment, and credit score. This data may also help decide how much money to borrow. Overall, AI in banking leads to higher automation, speed, and accuracy. It‘s no surprise that outcomes result in more accurate sales forecasts.

Manufacturing

Smart, predictive software allows manufacturing companies to track many factors that affect future sales. It may control product quality, track equipment performance, predict asset failure or downtime, reduce gaps in production and extra expenses, and identify potential issues on the factory floor. It's possible to gather lots of data from sensors attached to the equipment. Here are just a few parameters that predictive manufacturing systems can monitor:

  • Production quality (vendor quality, data accuracy, cost of quality)
  • Delivery reliability (schedule adherence, lost sales)
  • Costs (inventory turns, waste rates, overhead efficiency)
  • Lead times (setup time, material availability, machine uptime, customer service time)

Many large manufacturers, including leaders of the Supply Chain Top 25, deploy AI and ML techniques in their supply processes. Colgate-Palmolive monitors the “health” of their machinery 24/7 through wireless sensors combined with ML-powered analytical software to facilitate the smooth supply. The platform collects the data and compares it to extracted information from over 80,000 other machines operating worldwide. These insights help the famous company optimize performance.

In industrial manufacturing, machine learning helps reveal patterns in the data produced by connected equipment and disparate IT systems in a factory. As a result, predictive maintenance solutions enable manufacturers to maximize equipment uptime, avoid costly repairs, boost production output, and reduce maintenance costs by up to 95%.

What's the Bottom Line?

Artificial intelligence techniques improve forecasting in many aspects that affect sales. Here are just a few benefits that smart sales prediction brings:

  1. Ensure faster planning and decision-making. In particular, AI-enhanced software interprets information faster than humans
  2. Add accuracy to forecasting based on current and historical data
  3. Helps extract actionable and valuable insights
  4. Improve processes like hiring and budgeting
  5. Contribute to solving out-of-stock and overstock issues

Simultaneously, smart software doesn't replace human sales spirit, well-coordinated teamwork, and intuition based on years of experience. A combo of proactive team members and software that guides sales reps and helps them avoid errors is the smart way to ensure year-over-year growth.

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Storytelling With Data: Where Do Marketers Stand in 2021? https://datafloq.com/read/storytelling-with-data-where-do-marketers-stand-2021/ Fri, 19 Feb 2021 16:48:16 +0000 https://datafloq.com/read/storytelling-with-data-where-do-marketers-stand-2021/ How comfortable are marketers in 2021 with storytelling with data? That's the big question a new data marketing study asks. 2020 has shown us the importance of data ‘charts and […]

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How comfortable are marketers in 2021 with storytelling with data? That's the big question a new data marketing study asks.

2020 has shown us the importance of data ‘charts and graphs abounded, not just about the pandemic, but the large-scale changes to everyday life.

But data on its own doesn't tell a comprehensive story. In fact, what many marketers have found is that presenting data as is can be confusing. It can even turn audiences away.

That is why telling a story with data has become one of the core focuses of marketing efforts this year ‘it's a powerful tool for sharing information.

The best way to tell data-driven stories is by using data visualizations. They can enhance existing messaging ‘such as text or audio ‘or be shared on their own.

Source: Venngage

With more people online now, creating more memorable stories has become a priority ‘and data can help tell those stories.

Are Marketers Using Data Storytelling?

Collecting data is only one part of the marketing and sales strategy ‘the data needs to mean something to audiences and encourage them to act.

There is also a lot of data available online ‘to rise above the noise, businesses need to make their data easier to understand and more impactful.

It's important to remember that numbers in and of themselves can be meaningless ‘meanings have to be assigned to them.

The best way to do that is by creating visuals that show connections between the data, and it looks like marketers are already doing this, according to the data storytelling study.

Source: Venngage

84% of marketers design visualizations for data on a weekly or monthly basis. That's how necessary data has become for brands tapping into consumer marketing psychology.

Because of this steady growth in data collection and visualization, marketers have become more confident in their ability to use data in marketing campaigns.

Source: Venngage

84% of marketers were confident that they could use data well in their marketing efforts. Though the level of confidence varies from industry to industry.

From the 338 marketers surveyed, the healthcare, agriculture, and IT industries were the most confident using data. Although their skills didn't always match their confidence.

Source: Venngage

Despite the slight discrepancy between confidence and skill level, marketers across the board are improving their ability to gather data and tell stories with it.

How Can Marketers Tell Stories Using Data?

Marketers need to follow a few simple steps if they want to use storytelling data well. These steps will also help them create visuals that are meaningful and impactful for consumers.

Use Reliable Sources

One of the best ways to tell a good story is to use reliable sources. Consumers want to know that they can trust the data they are looking at.

You can create the most attractive visuals, but if the source of your information is faulty or misleading, you will lose credibility.

In this study on bad infographics from 2020, it was found that some news sources made critical errors when sourcing their information for data visualizations.

This led to misinformation and panic among audiences, and the kind of bad press that businesses want to avoid at all costs in their media relations.

The best way to create memorable stories with data is to source information from reputable sources. The sources also have to be relevant to the story you are trying to tell.

Use Simple Tools

Marketers, especially those without much experience with storytelling through data, can get bogged down about the right tools for visualizing information.

There are numerous visual tools online ‘many of which are free ‘that can be used to design effective data visualizations.

It's also important to remember that the story you tell with your data doesn't have to be encased in an elaborate design to make sense.

If you have the right data and a powerful message, a simple design can do the same job.

Understand Your Audience

For storytelling with data to be effective, you need to understand your target market. What are they looking for in your message? What stories will impact them?

Most importantly, you want to find out what your audience most cares about so that you can create data stories that will not only attract them but increase their engagement with your brand.

If you're trying to share information with a B2B audience about health and safety measures, creating a data story around the best ways to keep your business open would be the way to go.

Declutter Your Visuals

Data storytelling only works if the people looking at your visuals can understand them. Take a look at this infographic, for example.

Source

Can you understand what the visual is trying to say? No. It may be colorful and attractive, but it's so hard to decipher that it can't tell a story. As a result, the consumers of the visual will scroll away to look at something that makes more sense.

Declutter your visuals as much as possible ‘it's one of the basics of graphic design that marketers can forget when creating visuals.

Don't include more data than is necessary for your story ‘it may be interesting to you, but if it doesn't add to the experience, leave it out.

If your pie graph has too many slices, you may be including too much information. The same goes for bar graphs.

Stick to one method of conveying data. If you're using percentages, use them throughout the visual. Don't change to other amounts halfway through.

Use icons to denote data points instead of writing text explaining what a point represents ‘this saves space and looks attractive.

Create Connections

The entire point of using storytelling data is to make connections and show patterns that your audience may not have been aware of.

There are numerous ways to build connections in the stories you create:

  • Use similar sizes for related data points
  • Increase the size of data bubbles to show growth
  • Group data using colors or hues
  • Add an annotation for a significant data point

Don't make your reader work hard to understand the story behind your data visualization. Tell them as much as you can within the visual itself by creating comparisons.

Key Takeaways: Visuals Make Storytelling With Data More Impactful

Marketers are becoming more comfortable with different storytelling techniques, chiefly storytelling with data.

Although marketers are more confident using data than their skills would attest to, this is an information-sharing method that is picking up a great deal of interest.

We have shared the most important findings from a study on marketers' comfort with data visualization, as well as some top tips for creating data stories that are effective:

  • Using reliable sources
  • Investing in tools
  • Understanding audience needs
  • Making clean visuals
  • Creating connections

With these insights, marketers will be able to create better and more impactful stories for their audiences in 2021.

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Benefits and Advantages of Data Cleansing Techniques https://datafloq.com/read/benefits-advantages-data-cleansing-techniques/ Fri, 05 Feb 2021 10:59:29 +0000 https://datafloq.com/read/benefits-advantages-data-cleansing-techniques/ The business world of today is highly data-driven and this makes data the most valuable asset for almost every enterprise out there. This is especially true for organizations that launch […]

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The business world of today is highly data-driven and this makes data the most valuable asset for almost every enterprise out there. This is especially true for organizations that launch multi-channel marketing campaigns.

That being said, there's one key problem you don't want to ignore when it comes to customer data. The thing is if your customer database is left idle for a long time, the information within your database becomes old and redundant. This mainly happens because most people tend to change their email id, postal addresses, and phone numbers quite often.

Most of the businesses' top priority is to keep data records of prospective clients for immediate use and future reference. But, simply amassing large stacks of data won't be of much use to your organization if the collected information isn't accurate.

In order for your business to plan successful CRM initiatives, it needs accurate, relevant data. And this is where you can benefit from data cleansing.

What Does Data Cleansing Means?

Data cleansing refers to a process of removing, updating, and rectifying corrupt or inaccurate data within a database. This helps in ensuring that you have data that is of top-notch quality.

By procuring the right data cleansing services, organizations can address several challenges they counter daily such as incorrect invoice data, error rectification, troubleshooting, and manual data correction. All these result in high costs, which you can minimize by maintaining a clean and competent database.

Studies suggest that within a period of 12 months, 30 percent of B2B data becomes redundant and invalid. This could lead to massive wastage of your marketing budget. Consequently, it's significantly important for businesses to have accurate, up-to-date information about their customers.

When you use customer data that is outdated and irrelevant, you not only run the risk of losing your existing customers but also fail to implement effective marketing initiatives.

There are numerous reasons why you need to cleanse your customers‘ data. Here are some:

  • Helps in spotting inactive and unresponsive contacts within the current customers‘ database
  • Saves both time and resources which you might end up losing while campaigning with outdated data
  • You have access to a database that is accurate and complies with GDPR and CAN-SPAM regulations
  • Helps in reaching the right audiences for maximum responses

With most industries today relying on data for business growth, it's crucial to maintain error-free data. Following are some adverse effects you might face if you leave your customer database unattended for a long time:

  • Data decay will lead to about 25 percent loss of your database within a year
  • rrelevant data equals wastage of time & money on prospects who aren't even getting your message
  • High bounce rates

5 Key Data Cleansing Benefits

Following are some of the key advantages of data cleansing:

Better Decision Making

In any business, customer data is the key foundation of plausible and effective decision making. As per Sirius Decisions‘ study, an average B2B company experiences an increase in their data every twelve to eighteen months, and while the information might be clean at first, errors can take place at any moment. Yet several corporations fail to prioritize the management of data quality.

Quality data and accurate information are critical to decision-making. With clean data, you can not only enjoy better analytics but also far-ranging business intelligence, which consequently leads to improved decision-making & execution. Ultimately, having clean, accurate customer information can help b2b organizations in making better decisions and make way for business growth in the long-term.

Improve Customer Acquisition Efforts

Another advantage of cleansing your data is that it can help in boosting the efficiency of your customer acquisition efforts. This is because data cleansing can help you create a more efficient customer list with accurate information. In order for your marketing initiatives to be effective, you need to make sure your data is clean, up-to-date, and accurate by following regular data quality routines. Plus, data cleansing can help manage multi-channel client data seamlessly. This will give you the opportunity to roll out effective marketing initiatives in the long run as you'll be able to determine the best tactic to engage with your target audience effectively.

Boost Productivity

With a clean, well-maintained database in place, organizations can rest assured that their staff members are being productive with their working hours. Besides that, it can also help in preventing your staff from marketing to leads with redundant information. When your employees get to work with hygienic data, it maximized their productivity and efficiency. This is also the reason why clean data helps in reducing fraud risks as the workers have access to accurate customer or vendor details when refunds or payments are initiated.

Streamline Business Practices

Eliminating duplicate information from the customer database can aid organizations to streamline their business activities, thereby saving plenty of money. If accurate and reliable sales data is available, you can easily assess the performance of a service or product in the market. With data cleansing and the right analytics, enterprises can spot opportunities for launching a new service or product which the customers might like, or it can even highlight several marketing avenues that your company can try. For instance, if one of your marketing campaigns fails, you can look at other marketing avenues with better consumer response data and execute them.

Increase in Revenue

By working towards boosting the consistency and the accuracy of your data, you can significantly improve your response rates, which translates to a revenue boost. Reliable data can help your business to significantly minimize bounce rates. If there is ever a situation where you need to convey promotions or sensitive information to your client directly, correct data can help you reach them quickly and conveniently. Data cleansing helps in eradicating duplicate data effectively. Additionally, inaccurate information can drastically drain your organization's resources as you'll have to spend twice the amount on a single client.

Conclusion

As you can see, data cleansing can offer numerous benefits to your organization. It helps you achieve your business goals with ease. Having a reliable data can help you better ROI on your marketing efforts.

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