The popularization of automation and connectivity resources in companies has highlighted terms such as data science and artificial intelligence (AI). However, as with many digital innovations, the concepts themselves can be confusing. It is necessary to consider that the two solutions are closely linked but do not mean the same thing. Each has a different function and plays … [Read more...] about How Data Science & AI Can Transform Your Company
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AI: The Catalyst for Future-Proof Businesses
The below article is a summary of my recent article on how to future-proof your business with AI. Artificial intelligence (AI) is revolutionising the way we do business. To stay competitive in this rapidly evolving landscape, it's crucial to future-proof operations and strategies. This comprehensive guide offers insights into navigating the AI landscape, leveraging its … [Read more...] about AI: The Catalyst for Future-Proof Businesses
The Enduring Relevance of EDI in the Age of APIs
APIs have taken center stage as the de facto solution for seamless data exchange and system integration. But what if there's a hidden powerhouse that continues to shine amidst the API revolution? Enter Electronic Data Interchange (EDI). While APIs capture the limelight with real-time connectivity and flexibility, EDI silently holds its ground, offering unmatched value in … [Read more...] about The Enduring Relevance of EDI in the Age of APIs
#DMWF Europe (Digital Marketing World Forum)
#DMWF returns to Amsterdam for a must-see in-person conference and exhibition bringing together the brightest minds in digital marketing.' ' We will again, be taking over the RAI on 21-22 November 2023; for two days of top-level strategic content and digital marketing insights, networking, and discussions from the world's most reputable brands.' ' #DMWF Europe will focus on key … [Read more...] about #DMWF Europe (Digital Marketing World Forum)
Optimizing Customer Experience with Big Data and Digital Marketing Analytics
In the shifting terrain of the business landscape, the importance of digital marketing, such as SEO and social media, has never been more pronounced. Driven by a focus on big data and analytics, companies are increasingly leveraging such tools in their digital marketing strategies. The goal is to gather, analyze, and utilize data to enhance customer experience. It offers … [Read more...] about Optimizing Customer Experience with Big Data and Digital Marketing Analytics