information Archives | Datafloq https://datafloq.com/tag/information/ Data and Technology Insights Thu, 18 May 2023 07:22:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://datafloq.com/wp-content/uploads/2021/12/cropped-favicon-32x32.png information Archives | Datafloq https://datafloq.com/tag/information/ 32 32 4th Middle East Enterprise AI and Analytics Summit 2023 https://datafloq.com/meet/4th-middle-east-enterprise-ai-and-analytics-summit-2023/ Thu, 11 May 2023 18:30:00 +0000 https://datafloq.com/?post_type=tribe_events&p=835321 The Kingdom of Saudi Arabia is all set to embrace emerging technologies to adapt to the post-pandemic economic landscape. Envisioning Saudi Arabia as a global hub for AI and Data, […]

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The Kingdom of Saudi Arabia is all set to embrace emerging technologies to adapt to the post-pandemic economic landscape. Envisioning Saudi Arabia as a global hub for AI and Data, the National Strategy for Data and AI is a landmark upon which enterprises in the region will unveil the potential of AI and Data Analytics to attain the Kingdom's transformation into a leading AI and data-driven economy.'

Middle East Enterprise AI and Analytics Summit 2023 attempts to bring Saudi Arabia closer to its vision by curating a world-class platform for tech leaders in the region to connect, communicate and collaborate under the theme “Accelerating Innovation in Enterprises with Applied AI and Analytics Strategies”.'

Governments and enterprises realize the significance of AI and Data Analytics in their digital transformation journey to make their operations smoother, faster and more efficient leading to huge investments in cutting-edge technologies. But there still exist challenges in terms of real-time implementation, scalability, infrastructural and organizational cultural changes at the enterprise level.'

At #MEEAI 2023, connect with thought leaders and high-level decision-makers in AI, and Data Analytics to host discussions on the most pressing issues & challenges related to this emerging technology and gain insights on critical information and unique solutions beneficial to your organization's digital transformation journey.'

Find out the latest AI-trends catering to the development of Saudi Enterprises.'

Featured Discussion'

  • Driving Digital Transformation using Futuristic Solutions across Enterprises
  • Discovering Data as a Strategic Asset and Valuable Resource
  • Restructuring the Cybersecurity Landscape using AI and Advanced Analytics
  • Building a Strong AI and Data Foundation for Business Transformation
  • The Art of Data Science for Strategic Business Value
  • Spearheading the Next phase of AI, Analytics & Business Intelligence
  • Data is the New Oil- Hype or Reality?
  • Enhancing Customer Experience using Data Virtualization
  • Augmented Analytics & Decision Intelligence

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What is Big Data and Human Privacy? https://datafloq.com/read/big-data-human-privacy/ Wed, 03 Aug 2022 07:13:54 +0000 https://datafloq.com/?p=602888 Yuval Noah Harari, a famous historian, posits, “Accumulation of data in the hands of governments, companies, and organizations renders human privacy vulnerable.” Spying on citizens has been present in human […]

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Yuval Noah Harari, a famous historian, posits, “Accumulation of data in the hands of governments, companies, and organizations renders human privacy vulnerable.” Spying on citizens has been present in human society from the very beginning. Once KGB, CIA, MOSSAD, and RAW used human capital to invade human privacy and spy on others. Resources at their disposal were limited. However, with time and penetration of Artificial Intelligence and technology came sophisticated means of invading privacy. Since the technological revolution and boom of social media apps, spying has reached its zenith. Now companies know you better than you do. Your habits, opinions about socio-political issues, biases, and prejudices are known to these big data companies such as Facebook, Google, Twitter, and Instagram. Especially in the post-pandemic world, the challenges of big data to human privacy are raising eyebrows.

During COVID-19, governments, in the bid of controlling human mobilization, began human surveillance to trace human contact. Particularly governments in some South East Asian countries such as South Korea, Singapore, and Taiwan ordered their citizenry to wear bracelets. Through these bracelets, government agencies could easily track their citizens to know their trail.

However, experts express their fear that this trend will continue to prevail even after the pandemic and will become a new normal.

Historical examples of pandemics substantiate these concerns when the trends that were introduced during emergency situations such as war or plague became a permanent part of society. But given the amount of data that is being used today and its ability to reach every aspect of human life, these concerns raise critical privacy, security, and ethical issue, which if left unmet may rob humans of privacy, freedom, and liberty.

What is Big Data?

Although there is no unanimous and universal definition of big data, the exponential availability, growth, variety, and speed with which data is produced and transferred is called big data. As per the report of IBM, around 2.5 billion Gigabytes of data are created daily around the globe. To define big data more comprehensively, the US National Institute of Standards and Technology (NIST) and the research analyst Gartner have defined big data as encompassing three dimensions; Volume, Velocity, and Variety. The flood of big data is not limited to original data only. Instead, information about electronic transactions, personal information, and highly sensitive information comes into the domain of big data.

How Big Data Invades Human Privacy

Harari in his famous book, 21 Lessons for the 21st Century remarks, “Humans have become hackable animals.” Now privacy which was once rendered very sacred and subjective no longer exists. All your private information such as name, date of birth, address, and most importantly your views and ideas are available to data companies. This accumulation of data is creating a Digital Dictatorship. Due to this, liberty, free will, and freedom that have been the essence of human society for the last three centuries are in acute danger.

Furthermore, nothing escapes from the scope and reach of big data. The latter is also available at the click of your finger. Fifty years ago, KGF does not have the capacity or resources to spy on every Russian, nor could the CIA encroach upon the personal lives of American citizens. But now since 70 to 80 person, people are using the Internet or their data is available online, every aspect of human privacy is under threat. Harari calls this a shift from “over the skin” surveillance to “under the skin,” surveillance. Now all your views, ideas, and prejudices are open to exploitation. Companies or governments now can use your private data for their own vested interests or engineer their electoral campaigns. Even your business ideas or innovative discourse are no longer safe. Imagine you own a packaging company, and all your innovative designs for boxes are stolen by hacking your email. Not only will it bring loss to your business but it also publicizes your sensitive information. So, big data is invading the privacy of individuals in multiple ways.

Free Will is no Longer Free

For centuries, human decisions are driven by their free will. A customer has always been right. Even religious texts endorse free will as the main motivator of human decision-making. But human will is hardly free since the rise of big data. Since data companies know your better than you do, they bring only that data in front of you that suits your intellectual ideals and opinion. For example, you are streaming videos on YouTube. The company knows your emotions in favor of the video related to the Holocaust. By knowing your tilt, the videos it will show to you will directly or indirectly be related to Jews or Holocaust. After spending an hour on YouTube you think you watched those videos by your free will. But in fact, YouTube algorithms hacked you and showed only those videos. This is only the tip of the iceberg.

In the future, the time will come when you will be induced to make all your decisions through Artificial Intelligence or algorithms. Because of this, our society is experiencing a philosophical crisis that will further deepen in the future if necessary measures are not taken.
A Way Forward

In order to meet this extraordinary situation, governments must avoid as much as possible to stop the accumulation of data in a few hands. Only public institutions should be allowed to gather information. Even with this data, governments must come up with policy formulation to maintain a balance between security and privacy. Robust laws and regulations must be tabled to avoid any encroachment. Besides humans try to know themselves and invest time in exploring their true beings. The more they would know themselves, the lesser chances of their exploitation. Responsibilities as a whole fall on technologists, regulators, governments, NGOs, and society to protect human privacy. Otherwise, humans would be exposed to the extreme danger of privacy theft.

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How Innovation Accounting Can Help Your Business Grow? https://datafloq.com/read/how-innovation-accounting-can-help-your-business-grow-2/ Mon, 04 Jul 2022 10:38:30 +0000 https://datafloq.com/?p=481698 Dealing with disruptive and innovative projects is exciting. But the sheer potential of the projects in an uncertain environment can be overwhelming. So, you must be able to track your […]

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Dealing with disruptive and innovative projects is exciting. But the sheer potential of the projects in an uncertain environment can be overwhelming. So, you must be able to track your innovative projects' progress and quantify them.

Unfortunately, traditional accounting (TA) is not well-designed to handle future and uncertain business environment scenarios. Relying on it can quickly revert you to profit and loss statements or return on investment (ROI) metrics to gauge the projects.

These TA metrics are vital and applicable in environments with little uncertainty. But the innovation space has an enormous uncertainty that makes TA metrics less practical.

So, as you change business processes to create innovative products, your accounting methods should change too. That's where innovation accounting comes in.

There are many different ways you can protect your business, especially by using XDR, to avoid security breaches, and they can also help facilitate any type of recovery.

In short, you can't improve growth by changing every aspect of your processes and retaining the same old traditional accounting methods.

You can only achieve significant growth with a company-wide innovation strategy. A Vox EU report indicates that there are only 10% of new innovative firms in the US, but they contribute 30% of overall US productivity growth.

So, innovation accounting can help you achieve your desired company growth.

But what is innovation accounting, and how can it help you achieve your business growth? Read along to get an understanding of IA growth benefits.

What Is Innovation Accounting?

Let's break each word down to understand the term better, shall we?

Innovation is the application of a system that leads to the production of new services, products, or production methods. It also means the improvement of existing products and services.

On the other hand, accounting is the stressful part of bookkeeping. Traditional accounting measures and understands firms' operations in environments with smaller degrees of uncertainty.

So, it makes it easy to manage these firms' operations. But it can not apply in the innovation space.

Disruptive ventures in uncertain environments with unlimited risks need a comprehensive company innovation accounting (IA). This is important because you may only achieve results in the idea's late life cycle. And it is only at that moment that actional development can start.

Therefore IA can help you measure, develop and scale innovative products to improve your growth. In a nutshell, adopting innovation in accounting will help you:

  • Evaluate innovative product satisfaction in the market need/ market fit
  • Demonstrate your project is ready to scale
  • Pin and identify significant risks
  • Leverage data-driven decision making

As stated earlier, smaller and newer but innovative firms are driving over 30% of US productivity growth. So, let's look at how innovation accounting can help your company grow.

Develop Success Framework

Success depends on the underlying business processes and frameworks across your entire company. You can create an organization-wide framework with an innovative accounting system complete with chained indicators.

That allows you to forecast the possible success of every innovative venture you're undertaking. Because every indicator in the framework is linked, any broken indicator will flag the innovative venture.

Such a comprehensive system allows you to evaluate and compare several innovative projects. As a result, the evaluating team can pick the one(s) worthy of continuous investment. It makes you see innovation ventures as financial options with potential market value, risks, and related costs.

Enhance Innovation Ecosystem Improvement

Although underlying business processes supporting innovation are vital, the ecosystem is large. It goes beyond just the methods. The ecosystem also includes partnerships, human capital, and the overall organization's innovation culture.

A robust innovation accounting system will uncover the relationship between inputs and outcomes your project is seeking. As a result, the insight from the innovation accounting platform can help you prevent funding in low-impact areas.

So, only high-impact areas will receive the needed funding. That allows you to enhance the high-value improvement of your innovation ecosystem.

Faster Insight-Driven Decision Making

According to McKinsey, 64% of B2B firms look forward to increasing investments in predictive analytics. Predictive analytics makes it easier to transition from data insight to impact. And the faster, the better, because your speed to market depends on it.

Innovation accounting systems in each company will vary because each company is different. Regardless, each IA system can abstract information – represent essential features without overwhelming details. And integrating it with predictive analytics can ensure faster insight-driven decision-making.

So, the IA system will translate periodic innovation project reports into insights that executives can rely on for strategic decisions. It will therefore shorten your time to market. As a result, you will be able to present products in the market faster than your rivals.

That allows you to attract many early adopters faster, making you an early mover. That also comes with stronger brand recognition, brand loyalty, and growth. So, you can enjoy the advantages of being an early mover, including higher growth.

An integrated IA system with predictive analytics can drive faster decisions based on data insights. That translates to faster speed-to-markets and a competitive edge over your rivals. Hence, it will expand your growth due to brand loyalty and recognition by early adopters.

Optimum Use of Firm's Growth Assets

Most giants leading in their industries tap from a “great growth asset.” Take Netflix or Amazon, for example. The two giants leverage a robust product recommendation system. The system accounts for over 30% of growth revenues for both companies.

An IA system will outline how to leverage your company's growth assets to drive more revenue and growth. Also, it will highlight the relevant strategies to uncover value from your accounting assets.

However, you should note that not every company's growth is similar. Yours could be tangible or intangible assets like Amazon's product recommendation system. The IA system will help optimize your growth asset to maximize growth.

Takeaway

Managing innovation projects needs a different approach to uncover maximum potential for your company. The innovation space is full of high-level uncertainty and only best managed through innovation accounting (IA).

IA can upgrade your innovation ecosystem, narrow on the most impactful creative product and scale it. It will reduce speed to market, ensuring that you enjoy a stronger brand recognition. As a result, it will give you competitive leverage to drive growth from brand loyalty.

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How To Gain Organizational Buy-In From Key Stakeholders For Digital Transformation? https://datafloq.com/read/gain-organizational-buy-in-key-stakeholders-digital-transformation/ Mon, 04 Jul 2022 07:03:51 +0000 https://datafloq.com/?p=507213 Did you know that 75% of the digital transformation initiatives are stuck in the pilot phase? Yes, you read that right but did you know why this large percentage of […]

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Did you know that 75% of the digital transformation initiatives are stuck in the pilot phase? Yes, you read that right but did you know why this large percentage of digital transformation initiatives are stuck and not able to scale? There are many reasons for it. It could be a lack of interest and engagement from key stakeholders or resistance to change from employees.

To make your digital transformation journey a success, you need to gain buy-in from key stakeholders. In this article, you will learn how you can get buy-in from key stakeholders for your digital transformation journey and what challenges you might encounter along the way.

4 Common Hurdles In Getting Buy-In From Stakeholders

Here are four common obstacles businesses encounter when getting buy-in from key stakeholders.

1. Resistance to change

The first obstacle that your digital transformation initiative might bump into would be resistance to change. Employees might oppose your digital transformation initiatives as they fear that they have learned new technology from scratch and adapted to it. If you are implementing automation, it could create a sense of fear in their minds regarding job security. They will start to look at automation as their enemy. You need to make them realize the benefits of digital transformation and how it can benefit them.

2. Reskilling existing talent

When you implement a new system in your organziation, you will also have to train your employees to take full advantage of it. They will have to learn new skills in order to make the most of the new system. Organizing training programs and skill development programs might require time and money. Once the training is complete, it is hard to gauge its effectiveness and what new skills your employees have learned and how effective the training program has been.

3. Transforming organization structure

For some, digital transformation can be a massive shift. You might have to change your mindset, approach and even the organization structure in order to digitally transform your organization. This is easier said than done. This requires a lot of planning and flawless execution to achieve the desired outcomes.

4. Process improvements

Let's say, your organisation won't have to change the entire organization but have to introduce new processes to achieve better results. The goal of digital transformation is to respond and adapt to change quickly and efficiently and you need processes to support it if you want to achieve that goal. If you are using your existing processes, it won't deliver the results you are expecting. You will have to improve your existing processes or introduce newer and better processes.

How to Get Digital Transformation Buy-In From Top Stakeholders?

Here are five ways you can get buy-in from top stakeholders for your digital transformation initiatives.

Provide Job Security

Have you ever wondered why employees tend to resist change? Why they don't like automation and artificial intelligence? Because of job security. These tools and technologies directly impact their job security. Put yourself in the shoes of an employee who is entering data, a task that can easily be automated via technology. Wouldn't you be insecure about your job when you hear and see those tools and technologies being implemented?

Instead of making employees fear technology, you should focus on providing them with job security. Once they feel their jobs are secure, they will be more tolerant toward newer change initiatives and technology implementations. You will have to deal with less resistance when implementing those changes.

Wearing Different Hats

Digital transformation is all about integrating processes and systems together and digitizing manual processes for optimal productivity and efficiency. This is where you have to define new roles for employees whose tasks have been automated. Divert employees towards more strategic and meaningful tasks that deliver value to the business.

Yes, it will be a shift from repetitive and mundane tasks to more analytical tasks that require problem-solving. Your digital transformation team and employees should be willing to wear multiple hats. Take feedback from employees and incorporate their feedback to improve the process just like an app development company does from its users.

Rethinking Talent Requirements

If you want to analyze data, you don't have to be a data scientist for that. If you have basic knowledge of data analytics along with hands-on experience and knowledge of the process, you can be at the forefront of your digital journey. Upskilling and reskilling your existing workforce can help you achieve continuous improvement as well as sustained growth and business development.

Encourage cross-functional collaboration, employee engagement and technology adoption This will allow them to learn new things and look at things from a unique perspective. More importantly, it will develop their problem-solving skills and help them make data-driven decisions.

Foster Collaboration Among IT and Operations Team

The success and failure of your digital transformation initiatives depend on numerous factors and one of them is a collaboration between your IT and operations team. If these two teams are not on the same page with one another as they usually are not due to differences in their goals, it will create friction which would lead to more issues.

Your operations team might be more inclined towards enhancing the productivity of your plant while IT teams are responsible for minimizing cybersecurity risks and ensuring business continuity by sustaining enterprise platforms. Create a digital transformation team that includes members from both departments. Ask them to outline initiatives, collaborate on implementation and achieve desired outcomes.

Expedite Learning and Experimentation

If you want to succeed in today's highly competitive digital world, you need to focus on developing an agile and nimble organization. This will allow you to respond to changes in a much better way, learn from your mistakes and apply those lessons in future. Develop a culture that revolves around continuous learning and gives your employees freedom to try new ideas and conduct new experiments without worrying about failure. This is how you can come up with innovative new products.

What steps do you take to get buy-in for digital transformation from stakeholders? Share it with us in the comments section below.

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How To Implement New Technologies In Employee Management https://datafloq.com/read/how-to-implement-new-technologies-in-employee-management-2/ Wed, 29 Jun 2022 11:39:20 +0000 https://datafloq.com/?p=501281 People hate change. Despite this, change is one of life's constants. Everything changes, grows, and evolves. Especially in the workplace. This can be a massive challenge for managers looking to […]

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People hate change. Despite this, change is one of life's constants. Everything changes, grows, and evolves.

Especially in the workplace.

This can be a massive challenge for managers looking to introduce new technologies.

Even if those technologies are ultimately implemented with the best intentions.

Increased productivity, employee engagement,improved customer service, reduced waste and improved integrations are just some benefits of implementing new technology at work.

Businesses that embrace new technologies sooner rather than later generally outperform their competitors. These technologies also tend to improve employee collaboration, satisfaction, efficiency, build a future-forward company wide mentality and generally lead to improved productivity.

Regardless of what technology it is, it'll need to be operated by your employees, who aren't always so fond of new tools.

That's why it's useful to know how to implement new technologies in regards to employee management and not just throw them in the deep end. Even if your highly competent employees are capable of swimming. Metaphorically.

How To Implement New Technologies In Employee Management

As great as your latest software upgrade, tech tool, or management system may be in theory, getting it working effectively is a whole other ball game. That's because no matter how good it is, it requires people to implement. That's where this guide comes in.

Involve employees in deciding to implement

While the final decision should always be left to managers and those who've been entrusted with that responsibility, there's a lot to be said for involving employees in the process.

When you include employees in the decision-making, you're able to get the consensus and involvement of the people who'll need to implement the technology you're putting forward. Even if you're providing technological solutions that you think will be of use, without the support of your staff there's a good chance you won't see the benefits you think you will.

Involving your employees in decision-making also acts as a great check and balance in terms of self-awareness.

Self-awareness is an essential skill of great managers because it allows you to see things from other perspectives and acknowledge when you may be wrong. No one is right all the time so being able to see your blind spots, or have them pointed out can be a major help.

What you think is a great technological tool may be all good and well in theory, but if you involve employees in deciding to use it, that may not be the reality. The more perspectives you are open to, the more you can understand the need for it.

Your employees will also feel heard and seen which can help them get on board with your decisions faster.

Make sure employees understand how it will benefit them

Nothing kills the potential of a new tool or software like employee apathy.

If you don't make the effort to get your staff to understand how and why your new technology can impact and improve their day to day life, it is doomed. Employees who don't understand the benefits will likely misuse or underuse new technologies.

Employee assistance programmes are a great example of this. They're designed to support employees with everything from work issues, financial advice and even mental health issues. You can read more about employee assistance programmes here, but few employees are aware of exactly how this can benefit them.

Employers or managers need to make sure employees are actively aware of how they can benefit from technology like EAPs.

When you present new technologies to employees make sure to factor this in and have a few ready examples. The quicker an employee sees how it can directly impact their work every day, the more likely it is they'll use it.

Change is never easy so explaining to your employees what's “in it for them” will go a long way. The alternative though, is failing to adjust and adapt, which in today's highly competitive world, is a death sentence.

Luckily you're not alone and once you get people onside, change is often for the best.

Just imagine how difficult it was to convince people to switch from tried and tested horses and carriages to motor vehicles back in the day.

Demonstrate its effect on the business

If you're a good enough manager and a people oriented company, your employees should feel invested in your brand's success.

These employees and this feeling of loyalty and connectedness are vital in today's competitive market.

If you've established this, as well as demonstrating how new technology can personally benefit employees, being able to show its potential impact on the brand can add another layer to your pitch.

We're not telling you tobore employees to death with financial stats and figures. Just indicate how this can lead to overall growth for the business and how that can positively impact them.

This additional layer of employee investment can have a major impact on your business. Especially if you use some sort of tracking features to set goals and measure progress.

Inform in advance

While people may dislike change, they hate change being sprung on them or having to learn to cope with a change on the go.

That's why it's vital to communicate your desire to implement new technologies and their benefits. If you're open, inclusive and clear about how you think it can help the company as well as employees day to day, they;re going to respond positively.

This also helps grow mutual respect since you're treating employees as equals rather than underlings.

Get leaders “on side”

Nothing kills improvement, growth or change like negativity.

Curbing negativity and apathy can be a challenging task. That's where your relationship with the leaders in your team or company comes in. Even if they're not “officially” leaders.

In any environment there are people who affect others. Through their leadership, charisma, charm, intelligence or seniority, it's just human nature to gather around a central figure.

Getting a few of these people, in different departments or levels, onside can go a long way. If you show these figures the direct benefits and desired outcomes, they can quickly act as advocates for your plan. It sounds strange, but once enough key figures in any group buy into an idea, the rest tend to follow fairly quickly.

Securing the support of the leaders in a community can eradicate friction that naturally occurs when people are presented with change.

Provide thorough training

There's no point implementing a technological solution to a problem if no one knows how to use it.

Even having the program be confusing or hard to come to grips with will be off putting enough for employees that they'll mentallly scrap it and continue doing things the same way. Even if you've shown them how inefficient it is. Most people would rather stick to what they know than learn something brand new. Especially if it's complicated.

That;'s where training comes in.

Since not every piece of new technology is easy to understand or outright user friendly, training that's informative, engaging and can be re-consulted later is a must.

Being able to provide engaging training is a massive part of implementing new technologies successfully.

Bear in mind that not everyone learns the same way so being able to offer the training in a few different forms will ensure everyone can learn from it. Remember that the more you relate the technology to how it will personally affect and improve each employee's day to day lives, the higher the success rate with your training will be.

The more well trained and versed in the new technology an employee is, the more likely they are to adopt it and enjoy doing so.

Incorporate tech-forward thinking into the culture

To put it simply, if you can instill a culture at work that's not only forward-thinking and innovative but one that's open to embracing future technological solutions.

This makes keeping up with the fast-paced and challenging business world a lot easier. If you manage to foster this atmosphere in a work environment, you can develop an environment of employee innovation. Somewhere employees come to you with technology they think can improve things.

Since no manager can be or owner can be everywhere, think of everything or see every angle, this is an ideal outcome for any business.

Final Thoughts

Given how globally competitive the world has become, implementing new technologies is no longer an option for companies.

Especially for companies that want to not just keep up with the competition, but get ahead.

That said, your employees are just as valuable as your products or technology you think will help grow your brand. It's only by getting them on board that you'll genuinely see the benefits of what you're hoping to see when you implement your technological solution.

Management is always a balancing act, but your employees don't have to be seen as an adversary, you have to bend to your will to get them to adopt your new technology. By following the processes we've mentioned above, not only will your employees adopt your technological innovation, but they'll be happy you've come along with it.

If you're lucky, this can be the start of developing a culture of tech forward thinking and innovation that gets your business in a perpetual forward motion. From there, with technology, a great product and enthused employees, the sky's the limit!

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A Complete Guide to Customer Relationship Management https://datafloq.com/read/guide-customer-relationship-management/ Mon, 27 Jun 2022 04:00:37 +0000 https://datafloq.com/?p=480401 When it comes to running a business, one of the most important things is keeping your customers happy. There's no better way to do this than having a solid but […]

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When it comes to running a business, one of the most important things is keeping your customers happy. There's no better way to do this than having a solid but simple CRM system in place.

It allows you to keep track of all the different ways you communicate with your consumers. This isn't it. There's so much more you can accomplish with the help of customer relationship management.

More and more organizations are putting a lot of effort into customer relations to build long-term relationships with their clients. Read on to find everything you need to know about Customer Relationship Management.

What Is Customer Relationship Management (CRM)?

CRM is just a set of your company‘s processes, software, and leads to keep track of your contacts with clients. It comprises all the tactics and technologies used to improve customer relationships. This system covers the entire sales cycle of the consumer. businesses that want to give their customers a better experience would benefit from easy CRM.

Types of CRM

The location of the solution's servers is the most prevalent classification factor for simple CRM software. Based on this, we may distinguish between on-premise and cloud-based CRM systems.

  • Cloud CRM: When a cloud-based CRM is used, the program and data are housed on the vendor's servers. Through the internet, users can connect to the system from any location around the globe.
  • On-premise CRM: This is a type of customer relationship management (CRM) software that businesses develop in-house for their own use. Using this method, the data and the application can only be accessible from within the company‘s network.

What Are the Advantages of CRM?

Different simple CRM software has different features. So, how much you can benefit from a CRM depends on which software you choose. However, here is an overview of the benefits you might get from integrating an easy-to-use CRM into your business processes.

Centralize All Your Customer Data

Businesses today collect client data from many different sources. They implement a multichannel strategy and make it a priority to get leads from a variety of other sources. This ensures their continuous expansion and profitability.

However, keeping client data in a spreadsheet, fax machine, or address book is nearly impossible. Besides consuming a great deal of time and resources, it also raises the risk of missing important facts. As a result, you might even miss sales opportunities.

Customer Relationship Management (CRM) software enables businesses to store all their customer data in one location. This allows them to manage their data better.

Brings in New Clients

CRM, for small businesses and large enterprises, is an effective tool for generating leads and communicating with new clients. In addition to emails, social media data, and contact lists, affordable CRM can also be used to make new contacts. Moreover, you can follow the complete lead nurturing process to convert a potential customer into a customer using simply CRM.

Enhance Your Data's Security

Leading CRM systems are created in conformity with data privacy and security standards. Providers do their best to integrate technologies to help secure the data you save. They also help you safeguard it from cybersecurity threats and malware.

There is data that certain company staff members can view and update. Using a simple CRM app, you can restrict that data via authorization access control.

Data-Driven Decisions

An analysis of customer behavior as recorded by the easiest CRM to use. It can forecast the most popular products, geographical areas with the most product purchases, etc.

The outcomes of the predictive modeling can be used as a basis for production and logistical decisions at the company. At the same time, marketing executives will gain information that is helpful for their offline and online campaign strategies.

Organize Your Consumer Information

Additionally, you have the ability to organize all of your customer data within a single location. As a result, you'll access critical information faster and be better prepared to respond.

Many sales CRM users of today can segment, tag, and enrich their contact databases with extra information. This allows them to tailor their sales and marketing efforts to the individual. Customer records might be linked to company records or deals records as an alternative.

Improvements In Customer Service And Support

Simple CRM for sales makes it easier for customer service to communicate with clients and quickly fix their problems.

For this reason, customer relationship management (CRM) software keeps every client interaction in a database, which the customer service rep can access during a support call. They are able to provide a speedy solution because they are familiar with all the details of each situation.

Using a simple CRM for small businesses also speeds up response times for customer service representatives. As soon as a trigger event occurs, you may set up round-robin alerts and job assignments to begin the process instantly.

Finally, it streamlines the process of onboarding new employees. Set up a series of onboarding letters in your CRM system and send them to new users as soon as they sign up if drip email marketing is supported.

Enhanced Consumer Loyalty

Best simple CRM improves customer service, communication, and product personalization, enhancing customer loyalty. Each one of these factors contributes to a more satisfied client base and reduced turnover rates.

It also minimizes user friction, identifies disengaged consumers, automates subscription renewal, automates assessment calls, and helps discover causes for churn of other consumers. Finally, it standardizes the customer journey for every prospect that reaches your sales pipeline.

Simple CRM tool also aids in the development and maintenance of stronger ties with clients. To remember all the key events, anniversaries, and holidays to greet your customers, you can establish tasks, reminders, or even automatic emails.

Wrapping Up

Managing customer relationships is a journey, not a sprint. Building long-term connection with customers takes time. It also takes commitment to enhancing the customer experience.

On the other hand, if you use the appropriate tactics and technologies like simple CRM systems, you may manage your client interactions in a manner that is both efficient and effective. Integrating simple CRM solutions will not only upgrade your business processes but also save you a lot of time, effort, and money.

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CISO Melbourne https://datafloq.com/meet/ciso-melbourne/ Tue, 12 Jul 2022 10:00:00 +0000 https://datafloq.com/?post_type=tribe_events&p=233715 Where Key InfoSec Players Gather to Strengthen Their Security Posture & Enable Business Growth CISO Melbourne 2022, taking place on the 12 & 13 July at Park Hyatt Melbourne, will […]

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Where Key InfoSec Players Gather to Strengthen Their Security Posture & Enable Business Growth

CISO Melbourne 2022, taking place on the 12 & 13 July at Park Hyatt Melbourne, will gather key InfoSec practitioners to discuss challenges and share insights on identifying and closing gaps, strengthening their cybersecurity resilience, and enabling business growth.”

Join us for two full days of keynotes, case-studies, group discussions, think tanks, panels, fireside-chats, roundtables, and social activities to find answers to the biggest challenges you and your team are facing today.”

CISO Melbourne provides the unique opportunity to (re)connect, learn, and do more business, effectively, safely and with confidence.”

Key Themes:

  • CISO: how to keep up with your changing role
  • People: improving cybersecurity culture and awareness
  • Hybrid environment: embracing the future of remote work and operations
  • Testing: Effective incident planning and vulnerability assessment
  • Governance & compliance: breaking through complexity
  • Supply chain: managing third-party & digital assets risks
  • Cyber insurance: can it save your organisation when everything else fails?
  • Privacy: What CISOs should do when cyber and privacy converge?
  • Metrics: How to report risks to the board

Key benefits of attending:

  • Discover what cybersecurity trends you need watch in 2022 and beyond
  • Find out what the Australian Government is doing to overcome the challenges digital trust
  • Learn how your peers are gaining company-wide support for their cybersecurity strategies
  • Explore the pros & cons of automating the SOC by comparing the challenges and successes from small and large organisations
  • Hear how to use D&I as a defensive weapon in advancing your companys protection
  • Find out the latest ransomware protection and recovery strategies to uncover blind spots and recover data at scale

Register today!!

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CISO Zero Trust Online A/NZ https://datafloq.com/meet/ciso-zero-trust-online-anz/ Mon, 07 Mar 2022 23:00:00 +0000 https://datafloq.com/meet/ciso-zero-trust-online-anz/ How are InfoSec leaders taking advantage of Zero Trust to scale their businesses and protect their company's borders? The pandemic has forced organisations to adapt to a new era of […]

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How are InfoSec leaders taking advantage of Zero Trust to scale their businesses and protect their company's borders?


The pandemic has forced organisations to adapt to a new era of distributed work'and cyber threats have adapted right along with them.'

What are the best-practice Zero Trust models for securing your business? What are the steps you must take to implement Zero Trust across your ecosystem?'

What are the top trends in Identity Management and how can your organisation leverage these internally and for customer success?'

To help you find the answers to these'
and many other'
questions, we're organising CISO Zero Trust Online ANZ, taking place virtually on 8 & 9 March 2022.'

The event is part of our CISO series, attended by thousands of senior InfoSec leaders from large and medium organisations. CISO Zero Trust Online ANZ is exclusively designed to address the specific challenges you and your team are facing when implementing the strategy.'

Join us for two days of engaging discussions on how to effectively protect your organisation's most valuable digital assets by adopting a practical Zero Trust approach, advancing your strategy through risk intelligence, strengthening your Data Privacy and Security framework, and scaling business.'

It's your opportunity to ask questions to experts, explore technology innovations, interact online with our speakers, and re-connect with the cybersecurity community.'

Key themes for Zero Trust 2022

Day One


What are the best-practice Zero Trust models for securing your business? What are the steps you must take to implementing Zero Trust across your ecosystem? During the event, you'll discover the top trends in Identity Management and how your organisation can leverage them internally and for customer success.'

Day Two


Join us for a series of engaging discussions on how to effectively protect your organisation's most valuable digital assets by adopting a practical Zero Trust approach, advancing your strategy through risk intelligence, strengthening your Data Privacy and Security framework, and scaling business.'

Key themes:

  • WHAT IS ZERO TRUST: Secrets to adopt a practical approach
  • PEOPLE: Enhancing commitment and reliability when creating a Zero Trust environment
  • IMPROVING EXPERIENCE: How Zero Trust enables greater remote workforce flexibility and improved costumer experience
  • RISK MANAGEMENT: Advance your practices through risk intelligence
  • IDENTITY: Embracing a comprehensive, identity-first approach from the get-go
  • LIGHTENING TALKS: No waffle, all substance. Practical cases, challenges, results, lessons learned

Sign-up today! 1. Learn from the most successful leaders in the information security world, and explore the strategic issues that matter to you. We have years of experience in creating events that deliver valuable insights.'

2. Enjoy the convenience of an online event. There's no need to spend time & money on travel, no time out of the office, and you can fit the short webinars around your schedule. 3. Interact with the information security community's leading executives. Our technology and live broadcasts mean you can put your specific pain points & questions to our expert speakers, and get direct, actionable answers.'

4. Can't attend all the sessions live? Catch up later at the time most convenient to you, On-Demand. Approved recordings will be shared with all registrants, post-event.'

5. All for free! There's no fee to register and no travel costs. All you need is access to the internet, from anywhere in the world, on any device!'

Register your place now!

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CISO Sydney https://datafloq.com/meet/ciso-sydney/ Tue, 19 Oct 2021 22:00:00 +0000 https://datafloq.com/meet/ciso-sydney/ How are Australian organisations progressing with their information and cybersecurity strategies to protect their frontiers? Australia‘s senior InfoSec executives responsible for championing the cybersecurity agenda will gather at CISO Sydney […]

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How are Australian organisations progressing with their information and cybersecurity strategies to protect their frontiers? Australia‘s senior InfoSec executives responsible for championing the cybersecurity agenda will gather at CISO Sydney 2021 to share insights on transformative leadership, increasing awareness, taking a holistic approach to cybersecurity, and embracing technology innovation with confidence.'

Focusing on the biggest challenges faced today to effectively protect your organisation's most valuable digital assets by predicting, preventing and responding to criminal attacks, driving change, bridging vulnerability gaps, and breaking through governance complexity.'

2021 Key themes:

  • CISO: How to keep up with your changing role
  • People: Improving cybersecurity culture and awareness
  • Remote work & operations: Embracing the future with confidence
  • Identity management: Exploring access control, IAM, PAM, federated identity
  • Mind the gap: Adopting effective incident planning and vulnerability testing and assessment
  • Governance & Compliance: Breaking through complexity
  • Cloud: How to protect data, applications and infrastructure
  • Supply chain: Managing of your digital assets and services risks
  • Blockchain for cybersecurity: All you need to know
  • IoT security: What it means to businesses


CISO Sydney is the best event on the calendar to get inspired and make new contacts with the people that can help you drive your InfoSec projects forward. It's also a lot of fun so don't miss out – Register now!'

Register today!

Australia‘s senior InfoSec executives responsible for championing the cybersecurity agenda will gather at CISO Sydney 2021 to share insights on transformative leadership, increasing awareness, taking a holistic approach to cybersecurity, and embracing technology innovation with confidence.'

Focusing on the biggest challenges faced today to effectively protect your organisation's most valuable digital assets by predicting, preventing and responding to criminal attacks, driving change, bridging vulnerability gaps, and breaking through governance complexity.'

Come and join us

CDAO Melbourne is the best event on the calendar to get inspired and make new contacts with the people that can help you drive your data analytics projects forward. It's also a lot of fun so don't miss out – Register your Interest now!

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Finding Career Growth Opportunities in Information Systems https://datafloq.com/read/finding-career-growth-opportunities-information-systems/ Tue, 20 Jul 2021 19:58:29 +0000 https://datafloq.com/read/finding-career-growth-opportunities-information-systems/ No matter what industry you find yourself in, the use of data and information systems undoubtedly dictates the progress you make. With the online world driving data accumulation and business […]

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No matter what industry you find yourself in, the use of data and information systems undoubtedly dictates the progress you make. With the online world driving data accumulation and business analytics, the more understanding you have of these processes, the more opportunities are open to you.

However, some sectors of the economy are expanding at much greater rates than others, in part due to emerging, data-driven technologies. Information systems professionals can find the opportunities of their dreams in these burgeoning areas for data advancement.

Expanding Opportunities in Information Systems

Information systems and technology are some of the most necessary tools in coordinating B2B, ecommerce, and any kind of global trade throughout the digital world. Without these tools ‘and the experts to manage them ‘it would be impossible to create the kinds of insights and automation needed to give modern consumers what they need.

For instance, businesses these days expect the same ease-of-use and wow' factors that B2C companies apply to consumers. This includes personalization. Without extensive means to accumulate and understand data through information systems, these solutions would not be possible.

That said, opportunities are expanding in the field of information systems all the time, crossing industry lines, and enabling greater solutions for boosting sales and ROI. These include technological and non-tech approaches to navigating business processes, each one potentially as fulfilling as the last.

Here are some of the many expanding roles available in information systems:

  • Information Systems Manager: analyzes and meets information needs across a business.
  • Computer Network Architect: builds networks for business information storage and communication.
  • Software Developer: designs and codes client systems.
  • Information Security Analyst: manages network security to protect data.
  • Database Administrator: coordinates data management for ease of use and availability.

All these positions are lucrative and industry-changing, enabling businesses to scale as needed in our interconnected world of global trade. Perhaps the most surprising aspect of these roles and more like them is that they can be found in an increasing number of industries, from agriculture to zoology.

The Biggest Growth Sectors

It would be hard to find an industry that has not made its way onto a digital platform or developed information and data needs to scale for the modern world. The COVID-19 pandemic prompted a new level of online interaction, and without the information systems to support your backend, you run the risk of creating poor customer experiences much like what happened with Peloton.

As businesses increasingly see the need for comprehensive data networks and scalable information systems, these industries are accelerating their employ of knowledgeable professionals:

  • Healthcare: With clinical data being an essential part of modern care, the opportunities for information systems pros in this field are limitless.

  • Finances: COVID expanded the software major financial institutions made available to consumers; as a result, experts are needed to smooth and automate new possibilities.

  • Manufacturing: Supply chains are one of the most notoriously complex systems to navigate, so information professionals that can streamline these systems are in high demand.

  • Travel: With the damage the pandemic wrought on airlines, the travel industry is branching out with cost-cutting, experience-improving information systems.

While these four industries might be the biggest areas for information system growth, according to Glassdoor data, it isn't an overstatement to suggest that every industry is looking for its share of system pros. Information system experts know how to analyze and improve upon data, making it possible for businesses to scale. Whether your passion is Enterprise Resource Planning (ERP) or Customer Resource Management (CRM), the systems that streamline these processes are invaluable everywhere.

To get ahead on Shopify or any other platform, businesses need information system expertise. Search for opportunities that will benefit you and the organization you want to work for.

The Benefits

No matter your life goals and ambitions, the expansion of information systems opportunities means you can find something to offer you. Whether you want to work advancing the potential of a local business or for an overseas corporation, these options are out there. As a result, you can access benefits you might never have thought possible from your career.

For example, international jobs can allow you to prove your expertise in a global marketplace ‘but first do your homework and sharpen your skills. Then, there are the additional perks of remote work, high salaries, and making a real difference that can all come from a career dedicated to improving all the ways businesses gather and apply information.

As an information systems expert, you'll be able to reap all kinds of benefits. Work where you want and for whom you want to work for. The ongoing digital revolution means virtually anything is possible in the field of information management and development. These growth industries are just the start.

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